Bodements featured in 'Voice Of Fashion' - 16th August, 2019

Bodements, Divya Saini  

As a fashion insider, having worked in editorial, commercial and celebrity styling and modelling, Divya Saini is no stranger to fashion’s dirtiest secrets. Named after the 16th-century English term signifying an omen, a prophecy or a prediction, Bodements by Saini is a tastefully curated online boutique for high-quality vintage clothing. Each preloved piece has been handpicked in Europe (Saini works out of Mumbai and Paris) and added to the collection after a thorough quality check. “To me vintage fashion is not just about the aesthetics, but about creating a virtuous, ethical and eco-friendly system as an alternative to fast fashion. The brand’s raison’d’etre is to educate people about the harms of the fast fashion lifestyle, of overconsumption and fake trends,” Saini says. Saini plans to launch Bodements as a full-fledged e-store shortly and is simultaneously working to set up pop-up stores across India and Europe. Eventually she plans on acquiring a few definitive addresses for Bodements—spaces where people could experience the brand’s philosophy and offering in its entirety.

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening."

Coco Chanel